NOW TV on Firestick

How to Watch NOW TV on Firestick [2022]

NOW TV is one of the excellent streaming services that will bring you incredible entertainment. This platform has a contract-free subscription to watch your favorites online on the Amazon Firestick devices with ease. That means you can cancel your subscription anytime you want. Also, you can connect with all your favorite movies, TV shows, and sports with the NOW app on Firestick, and it is one of the best apps for Firestick. In this article, you will find details about NOW TV, features, and how to get NOW TV on Firestick briefly.

NOTE– NOW TV is rebranded to NOW in early 2021.

What is NOW TV?

NOW TV is owned by the British TV provider Sky, and it launched its service in the United Kingdom in 2012. And with the NOW TV on the Firestick subscription, you can get all Sky Networks like Sky Sports, Sky Cinema, and more. So, you only need to get a subscription to get the services of NOW TV. Currently, NOW TV is available in Amazon Fire Stick in countries like the UK, Germany, Ireland, and Italy. However, you need to connect to the best VPN on Firestick to get their services other than the supported countries.

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Features of NOW TV on Firestick

  • Choose to stream from more than a thousand movies that are on-demand with the NOW TV app.
  • Those reality TV show addicts can watch the latest shows on the same day with hayu Pass on NOW TV.
  • With NOW app on Firestick, you can watch on-demand contents in HD quality.
  • With the Kids Month Pass, you can make your kids get entertained for hours with the NOW TV.
  • Sports lovers can choose from 11 Sky Sports channels and subscribe to those channels either weekly or monthly.

Plans and Subscription

You can only get the services on NOW TV by subscribing to their platform. So, you can find all the available plans to subscribe to NOW TV in the section below.

Entertainment & Cinema Membership + Boost – £24.98 per month

Entertainment Membership + Boost – £14.99 per month.

Cinema Membership + Boost – £14.99 per month.

You need to visit the official website of NOW TV to get a subscription. Also, you will get a 7 day free trial with all of these subscription plans.

NOW TV Compatible Firestick Devices

The compatible Firestick device that supports the NOW app to watch NOW TV is Fire TV Stick Lite, 3rd generation Firestick, Fire TV Stick – 2nd Gen (2016-2019), Fire TV Stick – Basic Edition (2017), Fire TV Stick 4K – 1st Gen (2018), Fire TV Edition – JVC Smart HD/FHD (2020), Fire TV Cube – 2nd Gen (2019), and Fire TV Edition – JVC 4K (2019).

How to Watch NOW TV on Firestick

You can only watch the NOW TV on Amazon Firestick in the UK and other supported countries because the services of NOW TV are only limited to certain regions. Also, you need to install the NOW app to watch the NOW TV on Firestick.

1. Turn on your Fire TV / Firestick device and go to the home screen.

2. Select the Find tab from the home screen.

3. Then, choose the Search tile below the Find tab.

Select Search

4. Search for the NOW app using the virtual keyboard.

Search for the Now app on Firestick to watch NOW TV

5. Choose the NOW app from the search result.

6. Select the Get / Download button to install the NOW app on Firestick.

7. After installing the NOW app, click on the Open button.

8. Sign in with your NOW TV subscription account.

9. Choose any available shows and watch NOW TV.

Watch NOW TV on Firestick

NOTE – NOW app is available only in the United Kingdom, Germany, Ireland, and Italy. So, the NOW app will be only available in these regions for your Firestick.

How to Sideload NOW App to watch NOW TV on Firestick

You know that the NOW app is available on the Amazon App Store in only some specific countries. But you don’t have to worry because you can still sideload the NOW app on Firestick in the regions where NOW TV is unavailable, and you can connect to the best VPN to access this platform. Also, you can find how to sideload NOW TV on Firestick in the section below.


You need to enable access to install applications from unknown sources on your Firestick. You can also follow the steps below to do the same.

1. Turn on your Amazon Firestick and go to the home screen.

2. Click on the Settings from the upper right corner.

3. Navigate to the Device/My Fire TV option to click on the Developer option.

Firestick Settings

4. Enable ADB Debugging option and Apps from Unknown Sources option.

Install NOW App using Downloader and Watch NOW TV

You can follow the steps below to watch NOW TV using Downloader on Firestick device with ease.

1. Select the Find tab > Search tile from the home screen of your Firestick.

2. Search for the Downloader using the on-screen keyboard and choose the same app from the search result.

3. Click on the Get / Download button to install the Downloader app.

4. Then, click on the Open button to launch the Downloader app.

5. Enter the URL of the NOW (Now TV) Firestick apk File on the URL box and click on the GO button.

Downloader app - Install NOW app on Firestick

6. The NOW app will start to download on Firestick.

NOW app

7. Click on the Install button after the APK File downloaded

8. When you see the App installed notification on Firestick, you can click on the Open button.

9. Sign in with your account and watch Now TV

Related: Firestick Channels List [2022] What Channels Are on Firestick?

Frequently Asked Questions

1. Why can’t I install or find the NOW TV on Firestick?

NOW TV is only available in countries like the United Kingdom, Ireland, Germany, and Italy. The NOW TV can’t be accessible without a VPN other than the supported countries.

2. How to fix if NOW TV won’t install on Firestick?

Restart your Firestick and install the NOW app to watch NOW TV.

3. Is NOW TV free on Firestick?

Yes, NOW TV is free to install on Firestick.

4. Can you stream NOW TV on Firestick?

Yes, you can stream NOW TV on Firestick by installing the NOW app.

5. How to Fix Now TV on Firestick if it is not working?

Check your internet connection or connect to the UK VPN server.

Wrapping Up

NOW TV would be the best choice to get unlimited entertainment on the Amazon Fire Stick devices. Watching your favorite movies, sports, kids’ content, and TV shows are made simpler with the NOW TV on Firestick. So, get to experience the best of streaming with the NOW TV. Also, this article will be helpful to you to watch NOW TV anywhere in the world. And If you have any difficulties installing the NOW app, you can mention it in the comment box below, and we will assist you.


  1. david April 13, 2019
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